A brand hound since fifth grade when I saved my pennies for a Liz Claiborne handbag, I read skin-care-bottle blurbs, Oatly milk-carton sides, and Bulletproof Coffee’s website—for fun!
Learning about brands isn’t fun for everyone though, especially on the internet. Reading the internet can feel like cold soup with hard-to-chew mystery chunks! But with me as your brand’s guide, readers devour every tasty morsel I leave along the customer path. And when they do buy? They do it with feel-good enthusiasm. It goes down easy.
Crisp and useful bits of UX copy
Feel-good, nutritious, and clever headlines (but not too punny)
Sub-heads seasoned with reinforcing statements
Landing page info nuggets that sizzle
Big, steaming hot bowls of helpful long-form copy for blogs, thought pieces, brand journalism, and case studies
Copy Soup also comes with expert style-guide alignment, a sprinkle of SEO, and words as stylish as a bowl of gazpacho.
One last thing, does Liz Claiborne even exist anymore?