Say Hello to Clean Copy that Connects
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Your search is over.
A successful web presence depends on clean, well-written copy. No doubt, if your business copy leaves much to be desired, this could be an unnecessary barrier to your greatest success. There is no need to struggle any longer.
Effective copy focuses on writing that truly speaks to your customers in a way that makes it very clear to them why they would benefit by hiring you. How do we do this?
Not by telling them you use the latest gadget or technique. How does this benefit them? What does that mean to their needs? Why should they care?
Not by telling them you’ve been in the business for “x” number of years. This is only important if that’s important to them. Length of service is a testament to your commitment, for sure, but it’s not enough to engage your prospects. You have to tell them why that matters to their business needs.
Effective copy makes it a no-brainer for your customers to say yes to what you have for them. Effective copywriting makes it crystal clear to your website visitors why they will want to choose you. Copy that causes them to have to THINK about why will make them click away.
I know…seems a bit ridiculous, doesn’t it? It’s true, though. We don’t have the kind of time we used to have. Everyone is subjected to more and more demands. It’s easier than ever to click away from a website or social media post that makes us work too hard to figure out what the message is all about. You have to make, and keep, it simple.
Conversational Copywriting Connects with your Clients
There is a solution, though. It is a type of copywriting called conversational copywriting. It is a way of copywriting that engages people again. It’s not a hard sell. It’s not manipulating your visitors into believing they need what you’ve got by preying on their unconscious emotions (ICK.) It’s about making connections. Connections build relationships. Relationships build trust . Then, and only then, is when our readers are willing to say yes to what we have to offer.
I learned from the best in the industry (in my opinion!). Here’s what Nick Usborne has to say about conversational copywriting:
Conversational Copywriting is a powerful way to market your products and services without compromising your reputation, or the integrity of your brand.
It really is the no-hype, high-engagement, trust-building approach to selling more of your products or services online.
Your words matter. Let me help you get your message across in a genuine, non-salesy manner.
Contact me today using the form below.
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